Audio/Video Collaboration

Business Value
Presents an exciting new opportunity for our Wireless & Mobility reseller partners to offer upgrade their customers fixed and mobile networks to provide SIP based IP telephony and multimedia (audio & video) desktop conferencing solutions for customers that are deploying Asterisk Business Edition. Legacy networks and ISDN conferencing solutions don’t lend themselves to work in VoIP/SIP and remote worker and mobile communications deployments often lacking the security, IP connectivity, and QoS required for converged services delivery across wireless & mobile networks. Audio/Video Collaboration in Open Source communications environments enables Wireless & Mobility reseller partners to capitalize on un-tapped conferencing opportunities, VoIP quality converged wired & wireless infrastructure, new VoIP/SIP CPE equipment, VoIP/SIP security, FMC gateways, mobile devices, mobile device security, and managed services and other communications solutions.

SIP Desktop Audio/Video Collaboration for Wireless & Mobility Reseller Partners
As SMB and enterprises move to take advantage of the vast potential that collaboration and mobility offers, Open Source SIP telephony is where they are turning to integrate the calling features of a desktop phone with collaboration and conferencing. Collaboration strategy can take the form of simply adding conferencing capability to their SIP IPT deployment or some more sophisticated Audio & Video Conferencing and Presence capabilities for remote and mobile workers.

As IP communications services built and rich-content & multimedia are deployed, the underlying network infrastructure must move from data centric delivery services to converged services to allow access to new collaborative communications applications and services from any device, anywhere. The experienced Wireless & Mobility reseller partners can help customers determine exactly what they want collaboration to accomplish for them in order to choose the right communications solutions or services for their needs.

With the explosive growth of Open Source SIP based communication opportunities, Wireless & Mobility reseller partners need to examine their customer’s collaboration purchase plans and existing wireless technologies comprising voice & IP infrastructure for considerations that will enable the integration of desktop audio and video collaboration in an IP environment.

Businesses of all sizes are demanding the savings and productivity advantages of replacing traditional phone systems with Voice over IP/SIP communications. While the demand for Open Source increases, the lack of cohesive VoIP/SIP enabled wireless network infrastructure can be a significant barrier to providing collaboration applications and services for VoIP/SIP deployments and keeping and winning new customers. By integrating SIP collaboration solutions into the customer’s converged network, Wireless & Mobility partners will extend their position at the vanguard of mobility.

Wireless & Mobility reseller partners can now empower their customers with a secure collaboration solution that enables them to look and act like a Fortune 1000 business, without the heavy burden to the bottom line. Wireless & Mobility reseller partners will be able to provide secure voice quality wireless switching, FMC, SIP security and SIP gateway solutions to enable enterprise wide and mobile collaboration which provide next generation communications services compared to existing systems.

The Open Source approach is an important part of the current IP PBX and mobile communications market. Open source PBX's are gaining significant momentum in the market place because they are easy to deploy and they offer Wireless & Mobility reseller partners and customers the ability to use it as a platform for customized conferencing & mobile communications solutions.
 

The top benefits for Wireless & Mobility reseller partners are

	Upgrading their customer’s wireless & mobile networks with SIP communications & collaboration solutions for Open Source communications platforms and VoIP/SIP deployments to extend business applications to remote sites and mobile workers
	Providing better productivity & communications, and solutions for gaining competitive advantage. Differentiation is key to survival and winning
	Wireless & Mobility reseller partner’s technology and services expertise along with Open Source communications solutions allows them to jointly deliver secure end-to-end Open Source VoIP/SIP, Collaboration & Conferencing, Vo-WLAN, FMC, cellular enabled, and Mobile Voice and Data solutions to their clients, enabling them to maintain competitive advantage, increase revenue and reduce costs.

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Technology Value–

How a VAR’s expertise and strength lends itself to answering the business value issues surrounding SIP Desktp Audio/Video Coollaboration implementations

SIP Desktop Audio/Video Collaboration for Wireless & Mobility Partners

Attacks on VoIP/SIP communications and SIP collaboration are expected to increase as the number of organizations utilizing the technology increases. The traditional (legacy) wired & wireless networking solutions don't scale well or provide the needed security, QoS, and routing services for the evolving business communications environment. The sheer number of users, the rich mix of applications and the diverse types of mobility deployments require highly flexible solutions.
 

ireless & Mobility reseller partners can provide customers with a complete wireless / mobility networking infrastructure for IP communications, FMC, messaging, mobile endpoint security, data in motion security, network infrastructure products and solutions that enable secure communications between clients across the network. They enable VoIP quality communications over wireless networks to achieve the performance that Open Source communications deployments require.
 

Wireless & Mobility reseller partners can now supply all the solutions needed to provide hosted conferencing, secure SIP communications networks (regardless of whether they connect via wireless or remote access).
 

Organizations today seek communications solutions that deliver unified service to their customers. SIP based collaboration allows organizations to achieve improved employee productivity and communications. However, implementing a secure converged VoIP/SIP network is critical for Wireless & Mobility reseller partners and need to ensure that it includes a scalable secure QoS enabled wireless infrastructure for mobility.
 

Wireless & Mobility Reseller, as strategic partner, can provide a significant improvement for VoIP/SIP communications by integrating collaboration services to meet the expectations of mobile & remote users and take advantage of sales & hosted service opportunities for VoIP/SIP, SIP desktop conferencing, VoIP/SIP security, mobility, and Open Source communications solutions allowing their customers to broaden their scope of capabilities and reach.
 

Opportunities

	Enhance/Upgrade existing wireless network infrastructure to provide high speed switching, VoIP/SIP QoS, SIP Security, VoWLAN, FMC, and network continuity.
	Enable new hardware and software revenue streams based on customizable SIP desktop voice and video conferencing and presence based services.
	Provide security solutions to protect customers against faulty or hacked communication and collaboration servers, defend against disruption (e.g., denial-of-service attacks), protect VoIP/SIP traffic privacy, protect data in motion, protect communications and data on end point devices, and protect access to network resources.
	Provide businesses that are moving locations, replacing old phone systems or just looking for a better, less expensive, faster and more capable communications solution, with business class Open Source communications productivity enhancing features that typically cost hundreds of thousands of dollars.
	Broaden enterprise network services offerings to include VoIP/SIP compatible VoWLAN architectures, Cellular, Mobile Devices, etc for Open Source or VoIP/SIP deployments.
	Extend the network with Open Source communications platforms, software, and devices providing reliable and flexible IP-PBX platform that offers high-quality voice interactions for both business and contact center applications.
	Enhance/Upgrade existing network infrastructure to provide IP Phones, PoE for SIP endpoints, communications devices, high speed switching, VoIP QoS, Mobility, multi-homing and network continuity.
	Enhance the existing IP core to deliver secure IP-PBX/mobile integration solutions for greater control over mobile phones, presence-based interactive multimedia enterprise and personal communications services.
	Provide integrated Open Source IP communications applications

Why an end user wants to take on SIP Audio/Video Collaboration solutions from a Wireless & Mobility Reseller
Deploying a secure mobility enabled Audio/Video Collaboration & communications networks requires the implementation of VoIP QoS enabled high speed wireless switching & security, VoIP/SIP routing, SIP Security, Collaboration servers, Presence, FMC gateways, QoS, and security of all network layers (IP Transport/Packet Handling Layer, Policy and Control Layer and Application & Service Layer) to ensure voice quality and protect from the vast and constantly changing network attacks that providers are facing daily from both inside and outside of the network.

Security is currently focused primarily on data. VoIP/SIP collaboration & Mobile IP communications networks need to support mixed traffic and provide transport layer security and will require this single layer focus to be significantly expanded to a complex, multi-layer solution including the need to secure the media, control and signaling layers and service/application layer security, and the endpoint device over the wireless deployment.

With collaboration & communications there isn’t any longer the concept of a simple network. Wireless & Mobility reseller partners take particular pains to ensure that they provide their customers with a secure solid “5-nines” quality enabled communications network infrastructure across wired & wireless networks. Customers look to experienced Wireless & Mobility reseller partners that are highly customer facing with experience to identify their business challenges and provide a secure network infrastructure for data & communications solutions is an important differentiator.
 

Ancillary benefits to VAR
Finding new business takes up a lot of rellers’ time and technical resources, Westcon Group provides the Wireless Reseller partners with a proven and cost effective program, products, and support to help them develop sales in the Open Source communications, Security, VoWLAN and FMC market.

Further, by converging mobility, voice, network, and security services into a seamless network, Wireless & Mobility reseller partners can leverage their brand and their existing services to differentiate themselves in the market through the offer of ever more sophisticated services.

Westcon Group provides Wireless & Mobility reseller partners with a one-stop destination for unprecedented product choice in secure mobility solutions, Open Source communications platforms, related products and services.